Client Overview:
Global Pathways is a study abroad consultancy helping Indian students secure admissions in countries like USA, UK, Canada, and Australia. Despite a strong offline presence, online inquiries were limited.

Challenges:

  1. Low search engine visibility for education-related queries.
  2. Inadequate engagement on social media platforms.
  3. Lack of structured lead capture and follow-up process.

Objectives:

  1. Increase student inquiries and applications online.
  2. Establish the brand as an authority in overseas education.
  3. Optimize digital presence for search engines and social media.

Strategy:

  • SEO & Blogging: Articles targeting scholarships, intakes, and country-specific study tips.
  • Social Media Campaigns: Ads, reels, and carousel posts targeting students and parents.
  • Landing Pages & CRO: Inquiry forms, testimonials, and success stories highlighted.
  • Email Marketing & Retargeting: Automated follow-ups for interested students.

Results:

  • 300% increase in student inquiries within 4 months.
  • Website traffic doubled.
  • Social media engagement increased significantly.
  • Global Pathways became a recognized name in study abroad consultancy.

Conclusion:
Canyma’s holistic digital marketing approach enabled Global Pathways to scale student acquisition efficiently while establishing a strong online authority.

Study Abroad Consultancy Success for “Global Pathways”

Global Pathways leveraged Canyma’s digital expertise to attract students for study abroad programs. Through social media marketing, SEO, and email campaigns, the consultancy increased student inquiries by 300% and established authority in the education sector.

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